2023
Flatiron Health
Flatiron Health
Flatiron Health
Flatiron Health is a health tech company working to reimagine the infrastructure of cancer care.
Flatiron Health is a health tech company working to reimagine the infrastructure of cancer care.
Flatiron Health is a health tech company working to reimagine the infrastructure of cancer care.
Year
2023
Client
Flatiron Health
Category
Brand + Web
Project Duration
7 months
Overview
Overview
Overview
Flatiron Health went through years of exponential growth since it's founding in 2012. Their brand needed to shift to match their metamorphosis.
Renowned firm, CGH, designed and introduced the existing Flatiron logo in 2017. The mark consists of two diamond shapes that meet at a precise intersection point representing the intersection of healthcare and technology. In 2023, we took the brand back to this iconic mark.
This work was completed while I was on staff as the Director of Brand & Web at Flatiron Health.
Flatiron Health went through years of exponential growth since it's founding in 2012. Their brand needed to shift to match their metamorphosis.
Renowned firm, CGH, designed and introduced the existing Flatiron logo in 2017. The mark consists of two diamond shapes that meet at a precise intersection point representing the intersection of healthcare and technology. In 2023, we took the brand back to this iconic mark.
This work was completed while I was on staff as the Director of Brand & Web at Flatiron Health.
Flatiron Health went through years of exponential growth since it's founding in 2012. Their brand needed to shift to match their metamorphosis.
Renowned firm, CGH, designed and introduced the existing Flatiron logo in 2017. The mark consists of two diamond shapes that meet at a precise intersection point representing the intersection of healthcare and technology. In 2023, we took the brand back to this iconic mark.
This work was completed while I was on staff as the Director of Brand & Web at Flatiron Health.
Scope
Scope
Scope
Brand Development
Photography
Brand Activation
Environmental Design
Website Design & Development
Brand Development
Photography
Brand Activation
Environmental Design
Website Design & Development
Brand Development
Photography
Brand Activation
Environmental Design
Website Design & Development
A diamond's ability to transform light is representative of the brand's transformational aspirations.
The diamond logo served as the underpinning of patterns and grid systems. The vibrant properties of light were embraced as the brand's vibrancy ran counter to the status quo in both healthcare and technology.
We created a set of logo animations that further showcased the transformative nature of Flatiron's brand. Each looping animation created a new context representative of core verticals of the business. We refreshed all collateral associated with the Flatiron brand from shooting all new product and website photography, to refreshing all 1000+ pieces of sales and marketing collateral.
A diamond's ability to transform light is representative of the brand's transformational aspirations.
The diamond logo served as the underpinning of patterns and grid systems. The vibrant properties of light were embraced as the brand's vibrancy ran counter to the status quo in both healthcare and technology.
We created a set of logo animations that further showcased the transformative nature of Flatiron's brand. Each looping animation created a new context representative of core verticals of the business. We refreshed all collateral associated with the Flatiron brand from shooting all new product and website photography, to refreshing all 1000+ pieces of sales and marketing collateral.
A diamond's ability to transform light is representative of the brand's transformational aspirations.
The diamond logo served as the underpinning of patterns and grid systems. The vibrant properties of light were embraced as the brand's vibrancy ran counter to the status quo in both healthcare and technology.
We created a set of logo animations that further showcased the transformative nature of Flatiron's brand. Each looping animation created a new context representative of core verticals of the business. We refreshed all collateral associated with the Flatiron brand from shooting all new product and website photography, to refreshing all 1000+ pieces of sales and marketing collateral.
Results
Results
Results
The company's investment in their brand's design system not only resulted in more cohesion across all touch points but also increased efficiency for their marketing team. Time to delivery decreased by 21%.
More Works More Works
Say it's
mint to be
Let's build a brand that sticks.
Say it's
mint to be
Let's build a brand that sticks.
Say it's
mint to be
Let's build a brand that sticks.
Say it's
mint to be