When Chris first approached us, his company was called Just Impact LLC. For years, it had operated as a marketplace for vacation packages, functional but modest in its presentation. But Chris had a bigger vision: transform the business into something that could compete at the highest level, targeting high-net-worth individuals with truly exclusive experiences, not just travel packages.

The existing brand didn't match his aspirations. Everything about it signaled a different era of the business, one that no longer reflected where Chris wanted to go. He was ready to invest in growth, advertising, and partnerships. But we knew he needed to invest in his brand first. Without a foundation that could command attention in rooms full of discerning clients who value heritage and sophistication, no amount of marketing would work.

Selcoure needed to thread the needle—exuding refined exclusivity while demonstrating genuine commitment to giving back.