2024

Freedom First

Freedom First

Freedom First

Guiding adventurous entrepreneurs through the uncharted terrain of business ownership.

Guiding adventurous entrepreneurs through the uncharted terrain of business ownership.

Guiding adventurous entrepreneurs through the uncharted terrain of business ownership.

Bmw Drifting
Bmw Drifting
Bmw Drifting

Year

2024

Client

Freedom First

Category

Brand + Web

Project Duration

8 Weeks
Objective
Objective
Objective

Help founder, Andrew, ditch the stuffy CPA stereotype and build a brand that speaks to entrepreneurs who see business ownership as an adventure, not a spreadsheet.

Help founder, Andrew, ditch the stuffy CPA stereotype and build a brand that speaks to entrepreneurs who see business ownership as an adventure, not a spreadsheet.

Help founder, Andrew, ditch the stuffy CPA stereotype and build a brand that speaks to entrepreneurs who see business ownership as an adventure, not a spreadsheet.

Services
Services
Services

Positioning

Brand Development

Copywriting

Website Design

Website Development

Positioning

Brand Development

Copywriting

Website Design

Website Development

Positioning

Brand Development

Copywriting

Website Design

Website Development

Overview
Overview
Overview

Andrew needed a brand that matched who he really was, and the entrepreneurs he wanted to serve.

Andrew needed a brand that matched who he really was, and the entrepreneurs he wanted to serve.

Andrew needed a brand that matched who he really was, and the entrepreneurs he wanted to serve.

Andrew didn't look, dress, or speak like a typical accountant. And that was exactly his appeal.


After years of day hiking through national parks, Andrew saw a parallel between navigating trails and navigating business ownership. A recent trip to Yosemite and the California hills left a particular impression: the golden grass and rolling landscapes felt like the perfect metaphor for entrepreneurship. Both require a skilled guide and the confidence to move forward even when the path ahead is unclear.


His target clients were solopreneurs and small business owners venturing into uncharted territory. They needed an accountant who understood that entrepreneurship isn't just about filing taxes; it's about gaining clarity and control. Andrew's clients describe feeling an immediate sense of trust and consistently tell him he's helped them "get on the right track."

Basketball
Basketball
Basketball
Mobile Website
Mobile Website
Mobile Website
Our Approach
Our Approach
Our Approach

We anchored the brand in outdoor exploration—entrepreneurship as a journey through uncharted territory.

We anchored the brand in outdoor exploration—entrepreneurship as a journey through uncharted territory.

We anchored the brand in outdoor exploration—entrepreneurship as a journey through uncharted territory.

Andrew initially considered naming his business after himself. But we pushed back: if he wanted the practice to grow beyond himself, the name needed room to evolve.


The rugged outdoors became our metaphor. Entrepreneurship is venturing into uncharted territory—it requires a skilled guide, clear direction, and confidence to navigate complexity. This positioning solved the trust equation: Andrew's clients don't want corporate jargon; they want clarity and control.


The color palette, inspired by California's golden hills and Yosemite, features warm golds and deep greens. Typography balances rugged character with professional polish. Photography features real national park landscapes—mountain vistas, winding paths, expansive horizons.

Andrew initially considered naming his business after himself. But we pushed back: if he wanted the practice to grow beyond himself, the name needed room to evolve.


The rugged outdoors became our metaphor. Entrepreneurship is venturing into uncharted territory—it requires a skilled guide, clear direction, and confidence to navigate complexity. This positioning solved the trust equation: Andrew's clients don't want corporate jargon; they want clarity and control.


The color palette, inspired by California's golden hills and Yosemite, features warm golds and deep greens. Typography balances rugged character with professional polish. Photography features real national park landscapes—mountain vistas, winding paths, expansive horizons.

Andrew initially considered naming his business after himself. But we pushed back: if he wanted the practice to grow beyond himself, the name needed room to evolve.


The rugged outdoors became our metaphor. Entrepreneurship is venturing into uncharted territory—it requires a skilled guide, clear direction, and confidence to navigate complexity. This positioning solved the trust equation: Andrew's clients don't want corporate jargon; they want clarity and control.


The color palette, inspired by California's golden hills and Yosemite, features warm golds and deep greens. Typography balances rugged character with professional polish. Photography features real national park landscapes—mountain vistas, winding paths, expansive horizons.

Navigate the tax frontier with ease.

Navigate the tax frontier with ease.

Navigate the tax frontier with ease.

Gif of logos
Gif of logos
Gif of logos
Women Motion Blur
Women Motion Blur
Women Motion Blur
Impact
Impact
Impact

"From the very first time I met him I knew I could trust him...He has taken care of both my business and my personal finances more than any other accountant."

"From the very first time I met him I knew I could trust him...He has taken care of both my business and my personal finances more than any other accountant."

"From the very first time I met him I knew I could trust him...He has taken care of both my business and my personal finances more than any other accountant."

The exploration-forward positioning attracts entrepreneurs who need clarity and guidance. In a sea of identical accounting firms, Freedom First stands out immediately.


Clients consistently describe immediate trust and thoroughness that goes beyond typical tax preparation.

The exploration-forward positioning attracts entrepreneurs who need clarity and guidance. In a sea of identical accounting firms, Freedom First stands out immediately.


Clients consistently describe immediate trust and thoroughness that goes beyond typical tax preparation.

The exploration-forward positioning attracts entrepreneurs who need clarity and guidance. In a sea of identical accounting firms, Freedom First stands out immediately.


Clients consistently describe immediate trust and thoroughness that goes beyond typical tax preparation.

Man Laughing
Man Laughing
Man Laughing
From the Client
From the Client
From the Client

"Tanya encouraged me to think about the branding for my accounting practice. We show up differently than the rest of the market and that has paid off dividends. We have been able to attract new clients with ease, capture leads and establish a solid business foundation with Tanya's partnership."

— Andrew, Owner

  • More Works More Works

Say it's

mint to be

Let's build a brand that sticks.

Say it's

mint to be

Let's build a brand that sticks.

Say it's

mint to be

Let's build a brand that sticks.

Say it's

mint to be

Let's build a brand that sticks.