2024
Year
2024
Client
Freedom First
Category
Brand + Web
Project Duration
8 Weeks
Andrew didn't look, dress, or speak like a typical accountant. And that was exactly his appeal.
After years of day hiking through national parks, Andrew saw a parallel between navigating trails and navigating business ownership. A recent trip to Yosemite and the California hills left a particular impression: the golden grass and rolling landscapes felt like the perfect metaphor for entrepreneurship. Both require a skilled guide and the confidence to move forward even when the path ahead is unclear.
His target clients were solopreneurs and small business owners venturing into uncharted territory. They needed an accountant who understood that entrepreneurship isn't just about filing taxes; it's about gaining clarity and control. Andrew's clients describe feeling an immediate sense of trust and consistently tell him he's helped them "get on the right track."
"Tanya encouraged me to think about the branding for my accounting practice. We show up differently than the rest of the market and that has paid off dividends. We have been able to attract new clients with ease, capture leads and establish a solid business foundation with Tanya's partnership."
— Andrew, Owner












